The new global evil. With Osama gone ‘expandable’ or ‘roll over’ online ads are now public enemy #1

Infuriating online ads

It’s particularly difficult in this ever digitizing age to know how to best reach your audience. In my opinion, and that’s all this blog is, a banner ad so obtrusive as to gobble up the entire page your potential customer is reading is unlikely to be your digital marketing nirvana

An example of this infuriating technique is displayed in the screenshot above. Whilst I tried to peruse the homepage of one of my favorite newspapers lo and behold the page was engulfed. Cleverly, I thought, the close button was mischievously placed in the top left corner rather than the top right as is more the norm. That bought this ad about an extra two seconds on my screen. Let’s face it, do we close these immediately – most likely yes. Well so do our customers.

Ah the good old days of listing in the yellow pages and occasionally paying for a press ad or two and, if the budget stretched to it, some TV & radio.

If only those Navy Seals could help us

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