Hmmm… so I must admit that I don’t know this Helly Hansen brand. ‘Confident when it matters’ the advert champions flexing with masculinity. But I got a lil confused over the term ‘confident’. I’m more used to seeing that associated with somewhat different advertising.
I thought wow this guy seems so stoic yet sadly who can ever pick who the curse of incontinence will strike! The likely lack of suitable toilet facilities in a frozen tundra also furthered my hunch that this was an ad for adult nappies
Um so in due deference to the HH brand I stand cross-leggedly corrected!