Is this an ad for Depends? ‘Confidence’ can only mean one thing right?

Hmmm… so I must admit that I don’t know this Helly Hansen brand. ‘Confident when it matters’ the advert champions flexing with masculinity. But I got a lil confused over the term ‘confident’. I’m more used to seeing that associated with somewhat different advertising.

I thought wow this guy seems so stoic yet sadly who can ever pick who the curse of incontinence will strike! The likely lack of suitable toilet facilities in a frozen tundra also furthered my hunch that this was an ad for adult nappies

Um so in due deference to the HH brand I stand cross-leggedly corrected!

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