Hmmm…we as marketers are constantly trying to innovate. Finding new ways – and locations – to engage our audience.
However is this going too far? The Melbourne airport urinals. Long have the ‘Gents’ & ‘Ladies’ bathrooms been an advertising bastion based on the perception of a captured audience.
However a QR at the gents trough, I believe, is an epic marketing fail on two fronts.
- Splash oops there goes the iphone. Without any gauche detail it won’t have been held with two hands
- Worse. No boys I’m just scanning this code, honestly. Um no, I’m not filming!!!
As you may know from this blog I’m a massive fan of the QR code. That said the Quick Response you might get at busy urinals from your neighbour when de pocketing your phone replete with camera may not be quite as expected!
NB No I didn’t have company when taking the pic for this post. Ha ha