Careful what you wish for

Quick – buy some clothes you’ll never wear out!?

Shout it from the rooftops!

Hard Yakka now make jeans. Er… Jeans you won’t wear out!?

Oh hang on. No we mean they’re super tough. You get it right? Not you wouldn’t be caught dead in our jeans. Oh oh, sh#t this soooo worked in the agency. You guys get it don’t you, please, please get it….

Lost in translation.

Hard Yakka garments are so tough they make the Marlboro Man look like Betty White but I almost slipped the old Toyota off the freeway when I saw their ‘won’t wear out’ tagline on a super expensive billboard this week.

Luckily I do suspect though that only marketing types & smartarses (I fit both categories I think) will take this the wrong way – ooh as the nun said to the baseball team. It seems like a super expensive campaign so I hope I’m in the minority. You know what a minority is right, like um, oh the percentage of jeans-wearers that would actually wear Hard Yakka for example.

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