Instore versus Online

Young boy shop keeper

Bricks & Mortar (& plastic is seems) are under massive pressure from Online Shopping

Confronting isn’t it.

The face of change.

Luckily at 3 years of age my son is likely to be able to evolve but for many a high-street trader & large department store alike times are bleak. In fairness too son had only popped in to that cubbyhouse in Toys R Us for a nappy ‘act of nature’ but nonetheless I feel this picture encapsulates the plight of traditional retailing versus the growing behemoth that is Online. (Actually did I spell ‘popped’ correctly?)



3G or NOT 3G. That is the question

Emails on your smartphone getting ya down? I’ve got just the town


Launching Urban Serenity city breaks.

Time-poor Executive?

Want a mini escape, be able to power down a little & relax knowing your tsunami of smartphone emails can’t bother you yet don’t want to leave the downtown hubbub, cafe scene & trendy bars behind? Well we here at Urban Serenity have the destination for you.

Melbourne CBD.


Oh yes peace from pesky smartphone data is assured in this telephonic Bermuda Triangle – oops where did that signal go? Infact monks on a vow of silence have more chance of communication then you do in central Melbourne.

Yes, yes of course you could always call someone and speak to them, just kidding how Nokia 6210 is that. Talk to someone!! Haha, totes hilar. No the erstwhile executive of 2013 wants #bigdata not a big chat!

With what shall I fix it?

For the real go getter sans data in the Melbourne CBD there may be the nascent thought of trying to actually fix their data issue. Oh bless. Whilst their endeavour is to be applauded one thing will quickly become apparent as they begin their quest for data-loss answers in central Melbourne…

There’s more chance of saddling a poodle than getting on Google!

Urban Serenity TOP TIP. Fancy a chuckle. Love irony? Stand at the base of the towering Telstra skyscraper in the CBD and try and get some data. For greatest amusement actually try and receive a 4G signal (hahahah) but 3G should F&*k up just as successfully. Repeat…

WWWhat an opportunity!

The Australian ‘Open’

No not the tennis, the current visit to Australia by Sir Tim Berners-Lee. #tbldownunder

 Sir Tim Berners-Lee

Inventor of the WWW.

TBL is an evangelist for openness and the free sharing of information on the web and why wouldn’t we listen – um, he invented it!!

Hands up…

If you write code?! More than half of the audience seated in Wilson Hall, University of Melbourne stretched their hands skyward. I felt left out. I really wanted to fit in but the last thing I programmed was my TIVO. Moreover TBL believes that there is more than just cachet being a coder and that by possessing coding prowess you can literally have the chance to change the world right at your finger tips. #showoffs

Fav Quote.

“Many people think that Google IS the web”

Time flies

It was an amazing chance for a career marketer like myself, and more broadly as an early-adopter (hard to keep up these days) & fan of technology in general, to hear from a visionary who has fundamentally altered the course of history and reshaped our thinking and behaviours.

Ford, Berners-Lee, Brin & Page, Hasslehof – it’s never been the same.

Was it just that I was more than a little in awe or was it actually that TBL did fly through his speech? I think the latter, but he did take around 20 minutes of questioning. Below I captured him readying himself to answer one of those questions and in what I believe he, himself, might term a “hack” have added a caption.


Sir Lance Alot (of EPO)

What a dope.

Hmmm…this really is a very sad story. For his admirers, his charity, his competitors, the sport of cycling, sport in general & for those moreover that believed in fairytales. Ultimately too for Lance Armstrong. There’s no pleasantness about this affair. Kind of like catching an employee with their hand in the cash register and having to dismiss them. No winners. BIG cash register in Mr Armstrong’s case.

“A $75 million dollar day”

he dutifully told Detective Winfrey. Probably didn’t really help his cause with Joe Public that one I’m thinking…

He’s really taken us ‘for Dummies’

I got the idea to do this faux ‘For Dummies’^  cover after visiting the website of his subtlely entitled biography…

The Making of the World’s Greatest Champion.

NIce and low-key that. The site is predominately yellow & black which reminded me of a certain other book range who use that colour palette.

Lance Armstrong. How to win the Tour de France for Dummies

Lance Armstrong. How to win the Tour de France for Dummies

^ Hello Mr/ Mrs/ Ms For Dummies lawyer person. BTW are those new shoes? They look FABULOUS! I’m just a struggling blogger in the Southern Hemisphere (Google it) & only having a bit of fun. Let’s laugh together whilst not suing each other…

Oh as the nun said to the baseball team…

I do so love a witty pun or a cheeky double entendre in a headline & to me the UK’s 4th Estate are probably the best exponents of this pithy practice. Infact they are so much the masters of the play-on-words art that there is probably a touch of Headline Hubris about them. Now, with that now on the record I guess that’s why I dislike the headline pictured above so much…

Tahiti agents look nice

Hmmm… I kept looking for some humorous or clever double meaning for the word ‘nice’. Did it refer to Nice in France perhaps or was it was the name of the hotel or was it the organiser’s surname or…? Sadly, but in equal measure, very interestingly, it turns out I was looking forlornly. No it just means, quite literally – the agents look nice. Fair enough however I’d be expecting that a little more from a story about a princess written by my daughter and less from an adult journalist in a widely read industry e-newsletter.

A prince of prose, a doyen of description or a headline hero they’re not! Anyhoo…

Here comes the Sun

The Sun ahhhh the Sun. I think you might find something quite appealing down below…

Suitable for last minute pre purchasers


OK just a quick observation. Here’s, by definition and title, a ‘last minute’ accommodation website strongly pushing bookings, um, well in advance? Hmmm…

Book in advance & SAVE heaps!

Me thinks two websites may be in order here or possibly some counselling for website schizophrenia. Maybe going on a holiday would help, or perhaps not – would they book it early or hold out for a late deal??

Mind the gap

Hmm…OK so this business was drawn to my eye for all the wrong reasons on Facebook. Don’t get me wrong good on them for using social media to get their business out there, err whatever they do. Just think that maybe the graphic design budget could have been stretched (OK as you know I like a pun but am not game for any on this post) for a few more logo versions of Gashop.

But maybe not…

The doyens of PR say no publicity is bad publicity so maybe the reasonably awkward lettering gap is entirely intentional. After all I have blogged about it and you and that other guy in Winnipeg that visit have read it so…

Certainly grabs your um, ............... attention