Shhhh….wanna know a secret?

This is just between you and me OK. Oh & all of Facebook

Hooroo* to your treasured secret spot.                                                                 

Australian new online travel player Hooroo (a white label of Qantas) wants you to share your best secret hidden hideway. Quick you could win a prize. Pronto!!

“We’re on a mission to find Australia’s best secret spots.”

Hurry up you know you’ve got one. You know that amazing place that you retreat to for recharging, winding down, eating fish & chips on the beach & gazing wistfully (& restfully) out at dusk towards a deep blood-orange sunset. That place, that spot with hardly anyone. The one where if you’re super lucky and hide your shadows you can gaze upon schools of fish darting along a pristine coastal inlet and in between moss-covered boulders. That’s the one – where you’ve taken your family for the last five years and often had all to yourselves.

YES! Share THAT treasured secret spot with ALL of us!!

#share #tell #unveil #reveal #unearth #UNLIKELY                                                         

I get it. Social Media is about content, comment, interaction, sharing & engagement. Actually I really like It does inspiration & aspiration very well. However this is a #fail for mine. Secrets should be kept. They are more beguiling that way like, for example, the consultancy pictured below that I recently passed in Zurich, Switzerland & whose sign I couldn’t help but take a quick snap of. Hmmm what goes on in there? I’m quite happy for that to stay a secret!

Please stop licking the doormat. The doctor will see you now

* Definition of Hooroo = Aussie slang for goodbye (mate)


What do you call a group of accountants?

Holy pivot tables Batman!

An abacus? Or maybe a macro of accountants… any thoughts?

Anyway I spied these posters at my work where I share a floor with the company number bods. It’s an impassioned call for all beanies to rise up & be counted, break down the image of dowdy & dour, a stoic call for a day where P & L stands for Party & Love!

Now if you stop by my blog from time to time you’ll know that numbers & I don’t get on. Calculators? Well we all know that they are to be used for typing in 58008 & turned upside down. So I can’t empathise too well with the masters of numeracy.

However…one might note that a day to celebrate accountants organised err – by accountants – might be a tad socially off kilter? Could this even be a slight social faux pas? If so might this be completely perpetuating the stereotype as opposed to breaking it down? Hmmm… just asking…it’s what I do.

What about Marketer stereotypes?

Wouldn’t dare to suggest that these are particularly flattering actually. Ha ha

A 'wanker' of marketers?

Anyway happy Accountants Day peeps!

Monday’s classic commercial (on Thursday) It’s a BIG ad!

Sorry folks…can’t even say that it’s Monday somewhere in the world. Simply slipped my mind

But speaking of things slipping how about we focus on the silken luxury of amber fluid slipping down your gullet. Yes today’s classic commercial is about beer!! Happy face, happy face.

This BIG ad was created in 2007 for the Australian beer Carlton Draught. It was a viral phenomenon (thank you spellcheck) with more than 160,000 downloads in it’s first 24 hours – very large for the Australian market. It has continued to be a YouTube favorite some four years down the track.

Was it successful?

Well if you asked the Creative Agency then you’d get an almighty Aah Ha!! Can’t find them for comment though – just a note on their desk saying they’re in the Balkans hand picking Sturgeons as the caviar quality in Australia blows. Anyway suffice to say that this was a very expensive advertisment to produce.

Ask the Sales Manager and he would be somewhat more likely say – Complete Disaster! Sales of Carlton Draught actually dropped after this campaign. Being harsh I’m tempted to say that is because the beer itself tastes like it has come from the womb of Satan, but I won’t…

What I will propose instead is that whilst great for branding the commercial itself doesn’t provide any reasons to drink this fetid fluid of Beelzebub. Lines like:

Is this the work of the Devil?

“It’s a Big Ad

An expensive ad

This ad better bloody sell some beer”  

Is all a bit smug really. I went to get comment from the former Sales Manager but he wasn’t in attendance in his cardboard box at the time. Maybe I might have had been beneath the wrong overpass though…

Monday’s classic commercial. Australia’s most controversial TV ad of the year. I had to beaver around a little to find this.

Not that I’m into women’s hygiene products – can we just establish that at the outset please. However I am completely into controversy, originality & irreverence.

In 2008 this was the most complained about TV commercial in Australia. For the life of me I can’t see why. Is it the lack of horse riding? The lack of tippy toeing gleefully with best friends along beaches and through gently lapping waves?

Nice side story to this – when these ads were airing my mum was in Australia visiting. My beautiful mother was vexed as to why a chipmunk was in this commercial. I kept saying it’s a beaver mum not a chipmunk. She would rebuff with “no it’s definitely a chipmunk” knowingly…

“Mum IT IS a beaver – it doesn’t work if it’s NOT a beaver” You know the type of conversation where you both know best.

Anyway so I guess the agency got us talking at least. Moreover talks shows, forums & water cooler conversations were white hot discussing this commercial in ’08 so in agency land – job done!

Monday’s classic commercial. Who would have thought washing could be so entertaining?!

I think the creative team at Leo Burnett, Italy may have sniffed a few cheeky lines of washing powder before dreaming up this 2007 advert for Ariston washing machines. I love the result. Who could have imagined what ethereal journey dirty undies were about to undertake. The UK latterly copied this ad but removed the flapping fish at the end. A very PC decision that, in my opinion, socks.

Monday’s classic commercial: Undies or Togs? (Bathers/ Swimsuit)

Starting a new section today. Each Monday (somewhere in the world) I will upload a popular ad. Funny, thought-provoking or maybe controversial; contemporary or perhaps yesteryear.

This Monday its a TV ad for Trumpet Ice Creams in New Zealand (2007)

Whilst it’s an effective advert for setting the summer tone I think the greater good is acheived by reinforcing just how wrong these type of ‘lolly bags’ are!!!!