Shhh...don't tell anyone. Um actually maybe like tell loads of people?!
So Noosa is certainly a well-to-do holiday hamlet about 2 hours north of Australia’s 3rd largest city Brisbane. Exclusive might not be too much of a stretch but it is slightly too mass market for that to be entirely accurate. That background is necessary because in a place like Noosa boutique sells.
All well & good but is it just me that has a little problem with the Belmondo’s advertisement?
Firstly it’s placed in a cheesy tourist map. Think a free London map with the nearest Hard Rock cafe or TGI Fridays marked. Gourmet & chessy doesn’t sound that palatable? Next is the cachet of such a venerated local institution, spoken of only in whispers, somewhat contradicted by, um you know – advertising.
Lastly & possibly leastly why are they actually advertising at all if they are a Noosa incrowd icon. Just a nod, a Belmondos market bag & a knowing smirk ought be enough surely?
Anyway could you tell that it rained alot while I was there? Mind wanders when…
Not often you see someone round UP in Travel marketing
Hmmm…not everyday you see this type of marketing. There is a word for it but I’d like to keep this blog PG. Just me or there is an EXCELLENT opportunity here to have this airfare start with a ‘1’!!!
Peeps at Webjet – who ironically enough today announced a tidy profit of $A11 Million – with this type of pricing policy I reckon you may have left a couple of extra possible profit cents in consumers and/or competitors pockets.
I best end for tonight – it’s getting late. It’s 10:57pm. Aw what the hey let’s call it 11:02
I think the creative team at Leo Burnett, Italy may have sniffed a few cheeky lines of washing powder before dreaming up this 2007 advert for Ariston washing machines. I love the result. Who could have imagined what ethereal journey dirty undies were about to undertake. The UK latterly copied this ad but removed the flapping fish at the end. A very PC decision that, in my opinion, socks.
A charming use of cause-related marketing here. Delightfully understated it is also literally dripping with irony as from my limited sampling of Frantelle it seems ingesting too much of this fetid water is what will most likely take you to an early grave!