Monday’s classic commercial. Who would have thought washing could be so entertaining?!

I think the creative team at Leo Burnett, Italy may have sniffed a few cheeky lines of washing powder before dreaming up this 2007 advert for Ariston washing machines. I love the result. Who could have imagined what ethereal journey dirty undies were about to undertake. The UK latterly copied this ad but removed the flapping fish at the end. A very PC decision that, in my opinion, socks.

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