What do you call a collection of excited young females? A Zara

Zara is coming

Not even open yet the Melbourne Zara site is already attracting groups of admiring onlookers. Exciting times if you live in Melbourne & have been counting down the days; terrifying if you have a city fashion store & have been dreading it!

The ‘rename this business a touch more creatively’ result is…. Tuten Car Men


Here’s the brief: Tuten Auto.

• Egyptian owned auto supply firm. Run by two brothers

• Prominent location

See comments for some other great contributions!