The Bonnie Tilers – Best business name ever?

How grout are The Bonnie Tilers

Behold!!! I have seen this van a couple of times locally but never been able to photograph the darn thing. Finally I passed it on the weekend and now can unfetter their brilliance upon the world.

Look closely.

Look again at the photo above. Now look down. See it? When you look closer it isn’t Bonnie Tyler at all.  See the Genius!

Holding out for a Hero? The Bonnie Tilers

Further monetizing suggestions for the Bonnie Tilers.

(Do your Tiles) Tuuuurn Around? Every now & then…Well call us on 0435 – xxxxxx

Or. Customer in italics

And I need you now tonight (Sorry we finish at 4pm)
And I need you more than ever (OK. That will cost triple)
And if you’ll only hold me tight  (Um, OK awkward)
We’ll be holding on forever  (Well our tiles will)
And we’ll only be making it right (Bad tiles need to go, no two ways)
Cause we’ll never be wrong together (Can we get a reference?)
We can take it to the end of the line (We never leave gaps)
Your love is like a shadow on me all of the time (Ummm…)
I don’t know what to do and I’m always in the dark (We do tiles not electrical lady)
We’re living in a powder keg and giving off sparks (Seriously you need an electrian!!)
I really need you tonight (Ok we’ll be there at 7pm)
Forever’s gonna start tonight (Well not forever –technically – we give a five year guarantee)


Love some nuance in my traffic safety advertising


Sorry that this image is a little blurry but I was driving a bit too fast.

Love a dose of pithy handling of a serious subject. So nice to have a chuckle rather than a cringe. It’s more oft to see a limb flying thru a windscreen than a droll play on words.

Good work on this one clever agency peeps!

Very pithy beer ad.

James Squires
Grin & beer it

I think that most of us would agree that beer advertising in general has delivered many classic campaigns over the years.

Nothing particularly earth-shattering to tell you today except that I am just completely enamoured with this James Squires point-of-sale collateral piece (OK posh way to say a beer coaster). Nothing better than a coaster that gets you  belly laughing & in a super mood, ironically enough as the product it promotes is also about to do!

Love this, love this, love it. “…and 2 Barrels of Ale” that sly judge. Bravo James Squires’ agency!