Not that I’m into women’s hygiene products – can we just establish that at the outset please. However I am completely into controversy, originality & irreverence.
In 2008 this was the most complained about TV commercial in Australia. For the life of me I can’t see why. Is it the lack of horse riding? The lack of tippy toeing gleefully with best friends along beaches and through gently lapping waves?
Nice side story to this – when these ads were airing my mum was in Australia visiting. My beautiful mother was vexed as to why a chipmunk was in this commercial. I kept saying it’s a beaver mum not a chipmunk. She would rebuff with “no it’s definitely a chipmunk” knowingly…
“Mum IT IS a beaver – it doesn’t work if it’s NOT a beaver” You know the type of conversation where you both know best.
Anyway so I guess the agency got us talking at least. Moreover talks shows, forums & water cooler conversations were white hot discussing this commercial in ’08 so in agency land – job done!
I think the creative team at Leo Burnett, Italy may have sniffed a few cheeky lines of washing powder before dreaming up this 2007 advert for Ariston washing machines. I love the result. Who could have imagined what ethereal journey dirty undies were about to undertake. The UK latterly copied this ad but removed the flapping fish at the end. A very PC decision that, in my opinion, socks.