I think the creative team at Leo Burnett, Italy may have sniffed a few cheeky lines of washing powder before dreaming up this 2007 advert for Ariston washing machines. I love the result. Who could have imagined what ethereal journey dirty undies were about to undertake. The UK latterly copied this ad but removed the flapping fish at the end. A very PC decision that, in my opinion, socks.
Starting a new section today. Each Monday (somewhere in the world) I will upload a popular ad. Funny, thought-provoking or maybe controversial; contemporary or perhaps yesteryear.
This Monday its a TV ad for Trumpet Ice Creams in New Zealand (2007)
Whilst it’s an effective advert for setting the summer tone I think the greater good is acheived by reinforcing just how wrong these type of ‘lolly bags’ are!!!!