Hard Yakka now make jeans. Er… Jeans you won’t wear out!?
Oh hang on. No we mean they’re super tough. You get it right? Not you wouldn’t be caught dead in our jeans. Oh oh, sh#t this soooo worked in the agency. You guys get it don’t you, please, please get it….
Lost in translation.
Hard Yakka garments are so tough they make the Marlboro Man look like Betty White but I almost slipped the old Toyota off the freeway when I saw their ‘won’t wear out’ tagline on a super expensive billboard this week.
Luckily I do suspect though that only marketing types & smartarses (I fit both categories I think) will take this the wrong way – ooh as the nun said to the baseball team. It seems like a super expensive campaign so I hope I’m in the minority. You know what a minority is right, like um, oh the percentage of jeans-wearers that would actually wear Hard Yakka for example.
I spied this full page Marc Jacobs ad in an inflight magazine recently. Just flicking through on the plane as I am oft to do & it got me to thinking…
Were women, more than likely, thinking pertinent & relevant things as they perused this ad such as: where can I smell a sample of this, I love Jacobs I’m sure to love this, I wonder if the essence is muted or powerful or if I do like it, when would I wear it?
If we’re being honest here most guys upon viewing the exact same advert are thinking: is she wearing underwear?
Not even open yet the Melbourne Zara site is already attracting groups of admiring onlookers. Exciting times if you live in Melbourne & have been counting down the days; terrifying if you have a city fashion store & have been dreading it!
They still haven’t copied my Tartan cargo pants. Those were going to start with the youth of Glasgow and then go seriously global. Hasn’t happened! That mistake aside this great vid from Australia’s Hungry beast http://hungrybeast.abc.net.au/ tells a tale of a true uber brand!