Hurry 241 to China

Siamese tonight anyone?

Carrying China, Spanning the World champions this newspaper advertisement for Air China. Hmmm… sounds very breakable. However what actually drew me to this press ad was the apparent ground-breaking use of conjoined twins. A world first I pondered?

Because these are sooo Siamese Twins right? Definitely joined…

54we

Anyhoo…then I had a thought about how this smiling Air China amalgam may have occurred. You know they pack ’em in tight down the back of the bus so perhaps these two  may have been 54g & 54e before joining to become 54we!

Love some nuance in my traffic safety advertising

image

Sorry that this image is a little blurry but I was driving a bit too fast.

Love a dose of pithy handling of a serious subject. So nice to have a chuckle rather than a cringe. It’s more oft to see a limb flying thru a windscreen than a droll play on words.

Good work on this one clever agency peeps!

Monday’s classic commercial (on Thursday) It’s a BIG ad!

Sorry folks…can’t even say that it’s Monday somewhere in the world. Simply slipped my mind

But speaking of things slipping how about we focus on the silken luxury of amber fluid slipping down your gullet. Yes today’s classic commercial is about beer!! Happy face, happy face.

This BIG ad was created in 2007 for the Australian beer Carlton Draught. It was a viral phenomenon (thank you spellcheck) with more than 160,000 downloads in it’s first 24 hours – very large for the Australian market. It has continued to be a YouTube favorite some four years down the track.

Was it successful?

Well if you asked the Creative Agency then you’d get an almighty Aah Ha!! Can’t find them for comment though – just a note on their desk saying they’re in the Balkans hand picking Sturgeons as the caviar quality in Australia blows. Anyway suffice to say that this was a very expensive advertisment to produce.

Ask the Sales Manager and he would be somewhat more likely say – Complete Disaster! Sales of Carlton Draught actually dropped after this campaign. Being harsh I’m tempted to say that is because the beer itself tastes like it has come from the womb of Satan, but I won’t…

What I will propose instead is that whilst great for branding the commercial itself doesn’t provide any reasons to drink this fetid fluid of Beelzebub. Lines like:

Is this the work of the Devil?

“It’s a Big Ad

An expensive ad

This ad better bloody sell some beer”  

Is all a bit smug really. I went to get comment from the former Sales Manager but he wasn’t in attendance in his cardboard box at the time. Maybe I might have had been beneath the wrong overpass though…

Monday’s classic commercial. Who would have thought washing could be so entertaining?!

I think the creative team at Leo Burnett, Italy may have sniffed a few cheeky lines of washing powder before dreaming up this 2007 advert for Ariston washing machines. I love the result. Who could have imagined what ethereal journey dirty undies were about to undertake. The UK latterly copied this ad but removed the flapping fish at the end. A very PC decision that, in my opinion, socks.

Ooh a magazine advert to sign up new spies! It lists ‘job security’ as a key attraction??!! Hmm job security in Kabul…ya think?

I spy

I saw this full page advert as I was flicking through an inflight magazine and it caught my eye. As I slunk down in my seat and scanned my fellow passengers for potential shoe-lighters I read on. ‘A role with a purpose’ – ahh that’s clearly code, maybe they mean porpoise. A mission with dolphins hey – hmm…clearly more code. Ah ha! Dolls don’t have phins (fins) they have arms. Weapons hey. Doll? Mmm, of course they mean the Dole. Ye gads the great unwashed are collecting weapons?

Here’s a testimonial. Seems that it was down to Counter-Terrorism or Tour Leading for Ramesh

http://www.asis.gov.au/Careers/Profiles/Ramesh.html

Monday’s classic commercial: Undies or Togs? (Bathers/ Swimsuit)

Starting a new section today. Each Monday (somewhere in the world) I will upload a popular ad. Funny, thought-provoking or maybe controversial; contemporary or perhaps yesteryear.

This Monday its a TV ad for Trumpet Ice Creams in New Zealand (2007)

Whilst it’s an effective advert for setting the summer tone I think the greater good is acheived by reinforcing just how wrong these type of ‘lolly bags’ are!!!!