What do you call a collection of excited young females? A Zara

Zara is coming

Not even open yet the Melbourne Zara site is already attracting groups of admiring onlookers. Exciting times if you live in Melbourne & have been counting down the days; terrifying if you have a city fashion store & have been dreading it!


So it’s basically – Drink this or people may die? Hmmm

Drink this or peope may die

A charming use of cause-related marketing here. Delightfully understated it is also literally dripping with irony as from my limited sampling of Frantelle it seems ingesting too much of this fetid water is what will most likely take you to an early grave!