Have you ever wondered what a kebab, a dungeon & a foreskin have in common?

No it’s not an episode of Bold & the Beautiful or Home & Away –  what links the three is Facebook. Read on…

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So I fly a lot with work. I tend to get out to the airport early and do some work in the lounge so I’m not in a rush. Recently I flew to New Zealand and went on Facebook to check-in to let my mum, who lives in NZ, know that I was on my way. But what an array of options befell me in the Melbourne Airport area & I just had to share these three!

Would you like to check in at…

Melbourne Circumcision Clinic – Um OK, why not, log your circumcision centre for Facebook check-ins, sure. Even more interestingly I note they actually had 139 LIkes. Really, come on seriously, that’s soooo not true – 139 people like MCC?! So pumped I just got lighter, pesky foreskin ain’t no longer. Another possibility may be that visitors to the Melbourne Cricket Club have really intrigued their FB friends with an awkward check-in mix up. Although in fairness I guess both locations do involve helmets…too far? Yes too far

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I should clarify this relates to the Kebab piece below & not, well you know, the paragraph above

Mr Funny Kebab – Ah no thanks. That is unless of course you find botulism & hospital ERs humorous. No at 2am I prefer to buy my kebab or gyros from Mr dull yet extremely hygienic Kebab thank you.

Bec’s Dungeon – so I know three girls called Bec none of whom, pleasingly, live by the airport. Well I don’t think so. No Likes for Bec & her Dungeon although ironically maybe you just don’t ‘like’ a dungeon even if, you know, you actually really liked the dungeon?! First rule of Dungeon Club, don’t ‘like’ Dungeon Club.

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Hmm…now this QR code is really taking the piss

A QR in the dunny, that's a waste of money!

Hmmm…we as marketers are constantly trying to innovate. Finding new ways – and locations – to engage our audience.

However is this going too far? The Melbourne airport urinals. Long have the ‘Gents’ & ‘Ladies’ bathrooms been an advertising bastion based on the perception of a captured audience.

However a QR at the gents trough, I believe, is an epic marketing fail on two fronts.

  1. Splash oops there goes the iphone. Without any gauche detail it won’t have been held with two hands
  2. Worse. No boys I’m just scanning this code, honestly. Um no, I’m not filming!!!

As you may know from this blog I’m a massive fan of the QR code. That said the Quick Response you might get at busy urinals from your neighbour when de pocketing your phone replete with camera may not be quite as expected!

NB No I didn’t have company when taking the pic for this post. Ha ha