SO OK can I just check - this is supposed to be appealing right?
As marketers we don’t always get it right. Test, measure, learn – test, measure, learn I always say. Hmm I wonder how this Subway promo will go?
Now I note that normally the queue at my local Subway is 98% male at lunchtime. Guys who are thinking – how healthy am I having a sandwich, my body is sooooo a temple. “Yes sir” – ‘Hi footlong, double meat BLT, 15 litres of mayonnaise & 3 Kenworth’s full of salad thanks’ I also know from thorough market research (OK 2 girls in the pod opposite) that as men salivate over the one foot of bread about to be consumed women run screaming in horror at the mere thought of such a den of carbohydrate evil. Anyway that’s not my point…
Just not too sure about the appeal of their competition:
Yes sign me up to win a 5am bootcamp with a skinhead possessing just the merest whisper of homicidal psychopath (Sure you’re very nice Steve if you’re reading. Sorry I mean Commando Steve)
I spied this full page Marc Jacobs ad in an inflight magazine recently. Just flicking through on the plane as I am oft to do & it got me to thinking…
Were women, more than likely, thinking pertinent & relevant things as they perused this ad such as: where can I smell a sample of this, I love Jacobs I’m sure to love this, I wonder if the essence is muted or powerful or if I do like it, when would I wear it?
If we’re being honest here most guys upon viewing the exact same advert are thinking: is she wearing underwear?