See here’s where you just don’t get ‘me’ Facebook

Eewwww…

This dude is just wrong

This dude is just wrong!!!

Yes I know – you know I’m forty. Yes I know – your advertiser knows I’m probably looking after myself a little better now than I used to. But WOW Mark Zuckerberg how wrong can you get me!?

This guy is sooo scary. Loitering outside what appears to be a toilet door (is it even his house?) with a look on his face that only expensive counselling is going to remove. WRONG, WRONG, WRONG!

On the up side.

As I work in Marketing Facebook has, I guess, actually provided me with the anti-template for my advertisements for the rest of my professional career. Scenario below:

Me: Does what we are about to release resemble in any way THIS? (the Facebook Sponsored Story above)

Marketing Co-ord: Hmm maybe slightly in this way.

Me: I see, OK. COMPLETELY RE-DO THE WHOLE AD.

Some more high class stuff!

What assets is this advertising?

Are you assets balanced?

The new global evil. With Osama gone ‘expandable’ or ‘roll over’ online ads are now public enemy #1

Infuriating online ads

It’s particularly difficult in this ever digitizing age to know how to best reach your audience. In my opinion, and that’s all this blog is, a banner ad so obtrusive as to gobble up the entire page your potential customer is reading is unlikely to be your digital marketing nirvana

An example of this infuriating technique is displayed in the screenshot above. Whilst I tried to peruse the homepage of one of my favorite newspapers lo and behold the page was engulfed. Cleverly, I thought, the close button was mischievously placed in the top left corner rather than the top right as is more the norm. That bought this ad about an extra two seconds on my screen. Let’s face it, do we close these immediately – most likely yes. Well so do our customers.

Ah the good old days of listing in the yellow pages and occasionally paying for a press ad or two and, if the budget stretched to it, some TV & radio.

If only those Navy Seals could help us