Working in marketing in the travel sector I am oft to notice other travel advertisements. I’m always thinking how are our prices looking, could our images be better or are we missing the ‘next’ big destination?
This online ad from Emirates Airlines did catch my eye recently but for slightly different reasons. Book in your leave, buy the guidebook & pack your dreams you’re heading to…
Kabul you say. Hmmm…doesn’t actually state whether these are return airfares, I guess the terms and conditions are on the website. Well I suppose First Class is the only way to travel to a desolate war-ravaged country.
Looking forward to next weeks hot deal…
Hurry set sail with this hot offer Two for one on Somalian Sunset Cruises. Don’t wait! No we’re serious, we can’t the navy’s coming!
Not often you see someone round UP in Travel marketing
Hmmm…not everyday you see this type of marketing. There is a word for it but I’d like to keep this blog PG. Just me or there is an EXCELLENT opportunity here to have this airfare start with a ‘1’!!!
Peeps at Webjet – who ironically enough today announced a tidy profit of $A11 Million – with this type of pricing policy I reckon you may have left a couple of extra possible profit cents in consumers and/or competitors pockets.
I best end for tonight – it’s getting late. It’s 10:57pm. Aw what the hey let’s call it 11:02
It’s particularly difficult in this ever digitizing age to know how to best reach your audience. In my opinion, and that’s all this blog is, a banner ad so obtrusive as to gobble up the entire page your potential customer is reading is unlikely to be your digital marketing nirvana
An example of this infuriating technique is displayed in the screenshot above. Whilst I tried to peruse the homepage of one of my favorite newspapers lo and behold the page was engulfed. Cleverly, I thought, the close button was mischievously placed in the top left corner rather than the top right as is more the norm. That bought this ad about an extra two seconds on my screen. Let’s face it, do we close these immediately – most likely yes. Well so do our customers.
Ah the good old days of listing in the yellow pages and occasionally paying for a press ad or two and, if the budget stretched to it, some TV & radio.